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A new one-stop digital product finder.
November 13, 2019
By: Charlie Sternberg
Associate Editor
Colors & Effects, BASF’s brand focusing on the global pigments business, has launched a new digital product finder tool that offers customers an integrated user experience for interacting with the brand’s diverse pigment portfolios for the Coatings, Plastics, Printing, Agriculture and Cosmetics markets. The tool, “Pigment Finder,” combines industry filters with search technology to help customers find the pigments most suitable to their needs. Customers can learn more about each product b...
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